Hey ,

If your content strategy had a dating profile, it might read:

"Great intentions, poor follow-through, still figuring out CTAs." 😬

Sound familiar?

You’re not alone.

In our latest Summiteers session, we talked about real marketing struggles no one likes to talk about:

content that flops, calls-to-action that get ghosted and video strategies that are still sitting in the "someday" folder.

But don’t worry, we didn’t just vent. We solved. 🎯

Here’s your hot take from the hot seat:

🔥 The Fix: The AIDA Framework

That’s Attention, Interest, Desire, Action a.k.a. the Rowdy Roddy Piper of content strategy! It’s timeless, it’s fierce and it WORKS. Whether you’re writing an email, building a landing page or hyping an event, AIDA is your new BFF. 💅

🎯 Attention = Stop the scroll with bold hooks, surprising stats or visual pop

💖 Interest = Speak to their struggles make ‘em feel seen

🔥 Desire = Show the Glow Up! Results, Proof, Testimonials (not the cringey kind)

🚀 Action = Drop the boring “schedule a call” link, try something spicier, like “request your invite”

💡 More Juicy Takeaways:

• AI is your content sidekick now (Elle’s using it for hair & makeup for AI photo shoots, so… no excuses)

• Short-form video is the secret sauce. Think 30 seconds of “WOW” not 10 mins of “meh”

• Give feedback face-to-face (or Zoom-to-Zoom). Your team (and clients) deserve more than a Google Form.

• Doing too much? Streamline your offer. Be the one, not just one of many.

• Broken systems = broken trust. Don’t let your software sabotage your success.

So, what’s your move?

✅ Polish that CTA

✅ Map out your AIDA flow

✅ Shoot that short-form video

✅ Give your calendar link the side-eye it deserves

👀 Want the full replay or more behind-the-scenes gems from our session? https://vs.talkvirtual.org/replays/

Keep Slaying, *Keep Moving Forward!

Ericka

Your sass powered strategist

P.S.

What’s the one part of your content that needs the biggest Glow Up right now? Hit reply, I’ll send you a tip or two (with a wink).