Hey ,
If your content strategy had a dating profile, it might read:
"Great intentions, poor follow-through, still figuring out CTAs." 😬
Sound familiar?
You’re not alone.
In our latest Summiteers session, we talked about real marketing struggles no one likes to talk about:
content that flops, calls-to-action that get ghosted and video strategies that are still sitting in the "someday" folder.
But don’t worry, we didn’t just vent. We solved. 🎯
Here’s your hot take from the hot seat:
🔥 The Fix: The AIDA Framework
That’s Attention, Interest, Desire, Action a.k.a. the Rowdy Roddy Piper of content strategy! It’s timeless, it’s fierce and it WORKS. Whether you’re writing an email, building a landing page or hyping an event, AIDA is your new BFF. 💅
🎯 Attention = Stop the scroll with bold hooks, surprising stats or visual pop
💖 Interest = Speak to their struggles make ‘em feel seen
🔥 Desire = Show the Glow Up! Results, Proof, Testimonials (not the cringey kind)
🚀 Action = Drop the boring “schedule a call” link, try something spicier, like “request your invite”
💡 More Juicy Takeaways:
- AI is your content sidekick now (Elle’s using it for hair & makeup for AI photo shoots, so… no excuses)
- Short-form video is the secret sauce. Think 30 seconds of “WOW” not 10 mins of “meh”
- Give feedback face-to-face (or Zoom-to-Zoom). Your team (and clients) deserve more than a Google Form.
- Doing too much? Streamline your offer. Be the one, not just one of many.
- Broken systems = broken trust. Don’t let your software sabotage your success.
So, what’s your move?
✅ Polish that CTA
✅ Map out your AIDA flow
✅ Shoot that short-form video
✅ Give your calendar link the side-eye it deserves
👀 Want the full replay or more behind-the-scenes gems from our session? https://vs.talkvirtual.org/replays/
Keep Slaying, *Keep Moving Forward!
Ericka
Your sass powered strategist
P.S.
What’s the one part of your content that needs the biggest Glow Up right now? Hit reply, I’ll send you a tip or two (with a wink).
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