Hey ,

Last Friday inside Virtual Summiteers, we had a conversation that honestly shifted how a lot of people think about their events.

Not about getting more attendees.

But about why events aren’t converting in the first place.

And here’s the core issue:

Most businesses don’t have a traffic problem.

They have a follow-up problem.

They:

But here’s what we unpacked:

👉 Not all leads are equal

👉 Not all engagement means intent

👉 And not everyone should get the same next step

Because when you start segmenting your audience based on what they actually do…

Your follow-up becomes smarter!

Your messaging becomes clearer!

And your events start generating real pipeline!

Now—quick question for you:

After your last event… did your follow-up reflect what your attendees actually did?

Or did everyone get the same message?

If you want to see how this works in real time, I’d love to have you join us for the next session!

Inside Virtual Summiteers, we’re breaking down:

👉 Join us here: https://go.talkvirtual.org/iR9i

Because showing up to events is one thing…

Building a system that converts from them? That’s something else entirely!

*Keep Moving Forward!

Ericka

Most Events Don’t Have a Follow Up Problem. They Have This Problem 👀