Hey ,
Here’s the harsh truth:
you’ve got 7 minutes before your audience mentally checks out of your event.
Seven.
That’s it.
If your opening act is a long bio and a couple of slides? Sorry, but they’re already scrolling TikTok. 🙃
The good news?
Engagement doesn’t have to be complicated. Polls, shoutouts, leaderboards, even something as simple as a personal follow-up call, these little moves can be the difference between a “meh” event and one that keeps people coming back (and buying).
👉 I just dropped a new LinkedIn newsletter that breaks down:
- How to hook your audience in those first seven minutes
- Easy engagement loops that make events feel like Netflix series, not one-off specials
- The tools + tricks top producers use to keep people tuned in
- Why follow-up is your true conversion engine
If you’re ready to stop running one-and-done events and start building loops that keep the party going, you’ll want to read it.
Talk soon,
*Keep Moving Forward!
Ericka Bates
P.S.
Engagement loops = retention = revenue. Skip them and you’re basically throwing confetti into the void. 🎉
P.S.S.
Next Friday 09.19.2025 @10am ET. with the Virtual Summiteers
✨ 3rd. Friday Session Description
📅 Session Title:
Collaborations & Partnerships for Event Growth
https://meethour.io/TVE250830913657?pcode=847c3b4ab4b6e989859c346b275d97ac
Password: 7779311
Description:
Going it alone is overrated. 🚀 In this hands on Virtual Summiteers session, we’ll explore how to find and approach the right strategic partners, whether that’s other event hosts, SaaS tools your audience loves, or micro-influencers who can amplify your reach.
You’ll discover simple collaboration formats like promotion swaps and co-branded offers, then roll up your sleeves in a live mini-workshop where you’ll actually write a partnership pitch email you can send immediately.
By the end, you’ll leave with a clear strategy to grow your audience, increase event visibility, and scale your impact without burning out.
Goal:
Members walk away with a drafted partnership pitch email and the confidence to start building collaborations that expand their reach.
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