The Path To Reach Your Target Audience by Ericka

All issues

Automation Nightmares, Ghosting Attendees, & Other Event Sins đź‘€

Event producers spilled the tea on their biggest struggles spoiler: systems, automation and follow ups aren’t optional.

Hey ,

Planning events without systems is basically like juggling flaming swords… blindfolded. 🔥🎪 (And yes, most of us are guilty.)


image


In our latest Virtual Summiteers session, we got brutally honest about what’s working—and what’s definitely not. Here’s the highlight reel:


And then came the pain points we all admitted:

👉 Follow-up sequences that are basically ghosting.

👉 Testimonials nobody’s asking for (goldmine = ignored).

👉 Automation that feels like rewiring a spaceship.

👉 Speaker outreach chaos that could’ve been solved with a template.


Here’s the kicker:

systems, automation, and delegation aren’t “nice-to-haves.” They’re survival strategies.


💡 Imagine if your post-event workflow actually followed up, nurtured, and converted—without you pulling all-nighters.


👉 Curious how to fix your systems, stop ghosting attendees and finally get your workflows under control?


Read the full (fun, sassy, slightly roasty) recap here 👇


See you Friday at 10am ET,

— Ericka

P.S. Next month we’re going big-picture: strategic vision + roadmaps for 2026 (while keeping 2025 momentum alive). Don’t miss it.

Share
Get the next issue in your inbox
Free, and you can unsubscribe any time.

0 comments

More issues

All 286 →
#191 Sep 27, 2025

Are you maximizing your event momentum?

Read issue →
#190 Sep 22, 2025

The 48-Hour Partnership Plan for Sold-Out Events

Read issue →