Why portfolios stay stuck for years

I hear this a lot from clients:“I hate working on my portfolio.”Not because they don’t have good work. But because it feels like a mountain they’ve been putting off for years.Here’s the hidden truth.Most designers start in the wrong place. They jump...

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Sep 12, 2025
Build your case study in 60 minutes

Most designers spend weeks or months reworking a portfolio. Some put it off for years.Not because they can’t design, but because it’s heavy. Messy projects, multiple phases, too many screens, conflicting advice.The result is a case study that feels l...

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Sep 11, 2025
The hidden problem with case studies

Yesterday I shared the poll results on what designers think matters most for landing interviews. Portfolios came out on top. No surprise there.Design leaders often talk about craft. Can you design clean interfaces. Do you have good taste. Does your w...

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Sep 10, 2025
139 UXers just told me this…

Yesterday I asked a simple question on LinkedIn:👉 Which job search asset matters most for landing interviews & offers?After 139 votes, here’s where we’re at so far (screenshot above):Portfolio / Case Studies — 61% (85 votes)Networking message —...

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Sep 09, 2025
Final call: The mindset shift that saved my career

When I was a design student in Singapore, I kept asking myself one thing:“How do I stand out when there are 400 new design graduates every year?”At first, it felt impossible.I didn’t come from money. Both my parents are wheelchair users. From young,...

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Sep 06, 2025
🎂 38 Lessons at 38

I turned 38 today.Birthdays always make me reflect — not just on what I’ve achieved, but on what I’ve learned (and re-learned).Here are 38 lessons from design, career, and life.Some are personal. Some are professional.I hope at least one resonates wi...

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Sep 05, 2025
I sent 100+ applications. One deck beat them all.

When I relied only on my resume and portfolio, it felt like shouting into the void.Sure, a good portfolio might get me past the recruiter screen. Maybe land me a first call with a hiring manager.But here’s the problem:If the role was in mobile or e-c...

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Sep 04, 2025
Why hiring managers finally took a chance on me

Back when I was trying to break into management, I kept hitting the same wall.“You don’t have enough management experience.”“We’re looking for someone who’s managed a team before.”“You need more years under your belt.”And they weren’t wrong. At that...

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Sep 03, 2025
The job that changed my life was never on a job board

In 2012, I almost gave up on design.I had just graduated from uni in Sydney.Top of my class.Scholarship.National and international design awards.Even got featured in the newspaper.Didn’t matter.I was forced back to Singapore because of visa restricti...

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Sep 02, 2025
Stop showing the hammer. Start showing the house.

In a coaching call last week, I noticed a pattern I’ve seen over and over.One of my Career Creators was walking me through their resume. Bullet after bullet was packed with details: the tools they used, the methods they followed, the process they app...

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Sep 02, 2025