Hi Leadership Community,

Access to engineers is harder. Inboxes are noisier. And AI is giving everyone the ability to reach out faster and at greater volume. In that environment, what actually gets a response?

In this episode, Hunter Starr, CPMR, President of Performance Technical Sales, shares how his team is using AI practically: cross-referencing parts, building messaging templates, and scaling knowledge across the team, while staying clear on what the tools cannot do.

In this episode, you will learn:

• How the rep role has changed and what it takes to stay relevant
• How to use AI for part cross-referencing without trusting it blindly
• Why constraining AI input to curated manufacturer data produces better results
• How to build industry-specific messaging templates your whole team can use
• Why persistence and follow-through still outperform automation in technical sales
• What manufacturers are building with AI that will reshape how reps work
• How to lead without a title — and how to know if it's working

👉 Listen now and hear how Hunter's team is building a practical, judgment-first approach to AI adoption in the rep channel.

Take Me to The Episode Now

Thank you for being a valued part of our leadership community. Your drive for growth and learning is what powers conversations like these. If you found this episode helpful, don't forget to like, subscribe, and share it with others in your network!

Sannah

P.S. Hunter says the rep role comes down to one thing: doing what you said you would do. In a world of automated outreach, that might be the sharpest competitive advantage left.