This episode dives into the art of staying ready for unexpected opportunities in business, even when you don’t think you’re preparing. Explore how building and trusting your baseline—rather than obsessively optimizing—makes it possible to say yes whe...

In this episode of Business as UNusual, Maureen Gilbert—author, entrepreneur, and business acquisition mentor—shares how she walked away from a conventional, picture-perfect life to design success on her terms. We dig into innovative strategies for b...

Stay Ready to Get ReadyA few years ago I was talking to a new friend, sharing memories, and I realized I had accidentally climbed a mountain. The second highest mountain in Washington state, Mount Adams. After our chat, I looked it up and learned tha...

On this episode of Business as UNusual, Aicila dives into disruptive podcast marketing with Chloe Williamson, podcast marketing strategist at Interview Valet. Chloe shares actionable insights for business leaders, brands, and health & wellness pr...

The Opposite May Also Be TrueI really like being right about things. In some ways it feels like a shield. If I can predict things and know things, then I have value — to my clients, my employers, my own sense of self worth. It’s conditioning from chi...

Playing to LoseI loved playing cards with my grandmother — nothing more than cribbage. I didn’t love that I always lost. Finally, after losing several games in a row, nine-year-old me suggested we “play to lose.” My grandmother asked what I meant and...

Same Week, Different StoryWhen I was in 7th grade, our drama teacher was absent one day and our principal, Stephen Heinz, was our substitute teacher. He asked how we were doing and one of the kids said, Life sucks. Dr. Heinz got curious, what sucks e...

The Compentence CostumeThe mythology we inherit — especially in the US — is almost entirely built around the lone genius. But the story has a shadow side as well: the way it quietly teaches us that needing other people is a liability. What would you...