Hey there,
A few days ago, I had one of the most raw, no-filter conversations on sales I’ve ever had.
I jumped on a call with Saad Khaja – you probably know him as @saadsells – the guy who built 739K+ followers just by doing the one thing everyone said was dead: cold calling.
No fancy studio. No clickbait skits. Just real calls, real rejections, and real deals.
Who Is Saad (And Why You Should Care)
Saad built his personal brand by literally putting his sales career on loudspeaker.
He went from 0 to 100K followers in 21 posts by breaking every “influencer” rule:
- Gave everything away for free
- Showed proof instead of promises
- Never gatekept his strategies
Before going viral, he raised his first $1M at age 20 for a waste management startup… then lost it all. Then rebuilt from scratch, now running a real estate business in Dubai and a content creation agency, House of Shafaq.
His philosophy is simple:
Conviction beats skill. 90% of sales is mindset, not your pitch deck.
Now he’s publicly chasing a crazy goal: $100,000,000 in sales by October 2026.
1. Conviction Beats Skill (Brutal But True)
One line from Saad stuck with me:
“Skill means nothing, it is all conviction.”
You can have:
- Perfect English
- Polished script
- Beautiful slides
…but if deep down you don’t believe:
- Your service is worth the price
- Your offer genuinely helps
- You’re the right person to deliver it
Your voice, your tonality, your energy will leak that doubt.
Freelancers and agency owners get hit the hardest here.
So many people are selling services they don’t fully believe in just because they need clients.
If you don’t believe in what you’re selling, your prospects will never believe it either.
2. The 240-Minute Talk Time Rule
This one slapped.
Saad shared the rule from David Choy (multi-million dollar NYC real estate closer):
"240 minutes of talk time per day. Not dials. Talk time."
That means:
- Sales calls
- Discovery calls
- Cold calls
- Real conversations
If you’re not hitting 240 minutes a day and you say you want more clients, more revenue, more leads…
You don’t have a “strategy” problem.
You have a talk time problem.
Look at your last week:
- How many minutes did you actually spend talking to prospects?
- Not tweaking your website, not changing your font, not rewriting your bio. Talking.
If that number is low, nothing else you optimize will matter.
3. Hard Qualify on Price (Before the Call)
This one is going to trigger a lot of people.
Saad’s team discloses pricing before the sales call. The line is basically:
“Our price is this. If you can’t afford it, don’t get on a call.”
Savage. But smart.
What happens when you do this:
- You filter out price shoppers
- You stop wasting time on “let me think about it”
- People who show up are already half-sold
Most people are terrified of this because they’re scared of losing leads.
But what you actually lose is time-wasters.
What you gain is:
- Higher close rates
- Shorter sales cycles
- Cleaner pipeline
4. Track Your Close Rate Like Your Life Depends On It
If you don’t know your close rate, you’re flying blind.
Here’s the simple breakdown:
- Below 20–25%: Something is fundamentally broken in your sales process
- 30–40%: You’re in a good pocket
- Above 40%: You're underpriced and leaving money on the table
Most people guess. Saad tracks.
Start tracking:
- Calls booked
- Calls showed
- Deals closed
The data will tell you if:
- Your offer is off
- Your targeting is weak
- Your conviction is low
- Your qualification is sloppy
This is the kind of stuff we obsess over in my coaching – not just “sending more emails,” but fixing the entire path from first touch to close.
About The Coaching & The Scholarship (Quick Update)
I mentioned in the last emails that I’m running a 3-month intensive coaching program – a mix of 1-on-1 and group coaching, limited to 11 people.
Today, I had 3 people on calls.
2 of them made a solid case for why they should get the scholarship.
The services they offered were in:
- LinkedIn Branding
- Copywriting
- Automation
These are exactly the kind of people who can blow up their results once they fix:
- Their conviction
- Their offer
- Their sales process
If you’re in a similar space and you know sales is your current bottleneck, this is for you.
What you get:
- 1-on-1 coaching calls with me
- Weekly group calls where we tear apart your offers, scripts, and sales process
- Access to my lead list building expert
- Guest sessions from people like Saad from Saad Sells
- My entire cold email & outreach vault
- 3 months of implementation support – not theory
Investment: INR 29,500 for 3 months
PLUS: I’m giving away ONE 100% scholarship to someone who genuinely needs it and is ready to put in the work.
Past results:
- 12 interested leads within 2 weeks of outreach
- Srestha generated over $1500 in her first month of outreach (and built a system she still uses)
- 6 High ticket leads for a cyber security firm
Book Your Free Discovery Call Here – Spots Filling Fast
This isn’t IC Framework 2.0 (that’s the self-paced course + Skool community coming in the new year).
This is 90 days of working directly with me to fix your offer, your sales, and your outreach.
Once these 11 spots are filled, I’m closing applications.
I don’t want to stretch myself thin and ruin the experience for everyone.
If Saad’s 240-minute rule, conviction-first mindset, and brutal price qualification hit home for you…
Apply Now – Free Discovery Call + Scholarship Option Available
Stay healthy, stay safe.
Best,
Divij V Sharma
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