Sending cold emails is always changing. Back in February, Google and Yahoo are making new rules for emails. These rules made cold emailing a bit more difficult than before. To help you, I've ranked the top cold email styles based on how well they might work with the new rules.

Expert Advice: "People with money are busy. They get hundreds of messages a day just like the ones you're sending. They’ll decide in less than 2 seconds whether to respond to or delete a cold email." - Nils, Co-founder of Instantly.ai

The Rankings: Cold Email Styles to Use in 2024 (From Best to Not-The-Best):

1. PAS (Problem-Agitate-Solve): Great for grabbing attention by talking about a problem the reader has. Likely to get replies because it focuses on solving that problem.
2. BAB (Before-After-Bridge): Clearly shows how things could be better after using your solution. Works well if the "after" matches what the reader wants.
3. SSS (Star-Story-Success): Good for telling stories and connecting with the reader. But be careful to make it relevant and not look like spam.
4. ACCA (Awareness-Comprehension-Conviction-Action): Guides the reader step-by-step. But the longer style might make people lose interest.
5. CCC (Compliment-Case Study-Call to Action): Shows your credibility and value. Just make sure the compliment feels sincere, not fake.

What to Consider: While these rankings give an idea, how well these styles work depends on you. You need to make the content fit your readers' interests while following the new email rules.

Success Story: Sahil Sharma smashed it with a 5-email sequence to agency owners, booking 65 calls valued at over $500K in just 15 business days - that too in the month of February! (When the new update got out)

Action Plan:

1. Learn about the problems and goals of your ideal clients.
2. Try out the top-ranked styles, customizing for your clients.
3. Track who engages and replies, and improve based on what works best.
4. Stay updated on any new email rules and best practices.

In Conclusion: With the new update, sending quality cold emails is more important than ever. By using the most effective styles and following the new "keep it real" rules, you can get people's attention and connect with promising leads.

Have you tried any of these cold email styles? Reply and share your experiences! Your feedback can help others write better cold emails.

BTW, I have opened up a handful slots for one-on-one coaching specifically for people that need help with cold emailing.

I help with:

1. Crafting your offer
2. Creating a Lead Gen strategy
3. Scaling your Agency
4. Building fulfillment systems.

If you're interested, let's discuss your needs on a Discovery Call.

Please note this requires investment so it's not for absolute beginners.

Talk soon,

Div

P.S. I'd also send niche specific examples for the above templates to everyone that books a discovery call with me.