!Hola Familia!

Hi ,

Happy Labor Day! How is it September already?? Wow, time flies. September is a huge birthday month in my familia. My son is turning 22 this year. 22!! Plus my mom and sister both have birthdays, along with a bunch of aunts, uncles, and prim@s. Still can’t believe I have a full grown adult “child”. I’m still getting the hang of being an adult myself, so it’s a bit mind blowing at times. Haha... 

Anyways, how are you doing? Did your family also get busy during the holidays? In case you didn’t know, yes I do have a sense of humor. It’s really hard to show our personalities in this virtual world nowadays. I definitely try my best to show my true self and have authenticity shine through the Healthy Rican brand.

Speaking of the Healthy Rican brand, what are your thoughts on our branding? I’ve gotten some constructive criticism lately, and I’ve heard a few times that “Healthy Rican” is too niche. Meaning, it implies that it is only for Puerto Ricans, specifically Puerto Ricans that consider themselves "healthy" will resonate or purchase. 

While I get their point, I never thought of it that way. Healthy Rican was born after writing my cookbook. It was the name for the book and when I developed the seasonings, it made sense to continue with the name. As a Puerto Rican Founder seeking to live a healthier lifestyle, it made sense at the time. 

However, as we’ve grown (and the brand is no longer all about me and my small business), we have many eyeballs on the brand, including retailers, distributors and even investors. Many are having a hard time seeing the vision.

They love the products, they love the branding, they love where we are headed… They just have their doubts about whether or not “Healthy Rican” will resonate with a broader audience. And that our logos font is meh ó "un poquito trililí (el que sabe sabe)". Seems like bold and larger fonts "esta de moda", and we apparently look dated coming straight out of the farmers market.

As a customer and subscriber, what do you think? As you know, I consider your feedback crucial. While I obviously won’t be able to satisfy EVERYONE, I do want to be mindful when making decisions regarding the future of the business. 

I recently posted about this on Instagram. Haven’t gotten much feedback, but I trust I can count on you.

Would you like to give me some feedback? You can do so anonymously here: https://forms.gle/hMzbCXreuQXkabBNA

Thanks in advance, you guys are the best!!

Did you see our Large Sofrito is back in stock?

We finally did it! I know many of you were asking when it was coming back. Well, now it’s back with a NEW LOOK. Available on Amazon only, for now. It is on backorder on the website, but will be in stock very soon. 

For now, check it out at Amazon.com 

Labor Day Sale!

TODAY ONLY! Take an extra 10% off.

Use the discount code: LABORDAY10 at checkout and take an extra 10% off. That's on top of existing sales! So make sure to place your order before midnight.

Visit https://healthyrican.com

That’s all for now. As always thank you for your continued support. I truly do appreciate it. For more delicious recipes you can head over to my blog, check out the recipes that are there and don’t forget to drop me a line. I love chatting with you.

I appreciate you! 

Wishing you much love, health, and happiness,

Mayra Luz Colón

Founder of Nutrition Dork LLC & Healthy Rican

Author of Healthy Rican: Put the Latin Spice in your Healthy Life! 

P.S. Thanks for taking the time to connect with me. As always, our promise to you is that we do not spam or send an unnecessary amount of emails. If at any moment, it's not working out for you, no hard feelings! Just unsubscribe below. We'll always be here if you change your mind. :)