Last month, I wanted to make a purchase.

I had reached out to like 5 different vendors

who offered the same service I wanted and it was hard to make a choice.

Some were really convincing, others not so much, but that wasn't the point.

When it was time to let go of my money,

Here’s what I took into consideration:

First;

Can I get this service without spending anything?

Yes!

I tried to see how I could cut cost, and save my money.

I eventually realized the only way to get what I needed satisfactorily was to pay for it.

So I made up my mind to pay.

In picking who I would work with, I thought about;

-         Who was the most affordable?

-         Who had proven track record of success? And who could testify of these results?

-         Who was the most accessible?

I realized all these were in a bid to find out who made me feel the most safe.

But the best part was, the different vendors didn’t know they were on trial.

I’m sure they didn’t even know I was reaching out to others, apart from them.

I remember one who was quite pushy, and wanted me to immediately send her the money, and I was like, hey! Chill a bit.

Grant Cardone calls all these my contemplations, "unspoken objections"

And just like you, everyone of your audience has them.

When they decide to work or give out their money,

The questions they let out are most times not the ones stopping them from working with you.

They have no problem giving out their money. Don’t you dare believe them when they tell you, you are too expensive. Some of them with a gambling habit, will give out that much in a second just to see it double or triple.

And you know this.

They simply want to know if they can do away with your solution.

They want to know most importantly, if they can do away with you.

They are simply finding out what is in it for them? How can they eat their cake and have it? Can they cut corners and achieve success? What is the fastest route to getting their satisfaction?

So they start to ask themselves...

Are you really the best at this?

Are you giving them the best price?

Will they regret this buying decision?

Are they better off without your solution?

And this is why you might not close a deal immediately,

The first time they come at you. They leave you saying, I’ll get back to you and I know how much that sucks.

But when they see your consistent dishing of value on your WhatsApp status, uploads on IG and linkedIn,

They get convinced that you know your onions; they are getting sold out.

As soon as you can tell, you move for the kill again. There is a greater likelihood that you won’t miss this time.

If you have ever wondered why you experience business droughts and nothing seems to be working, don’t be so quick to change strategy or cut down on prices. Pay more attention to your sales technique. Pay more attention to your buyers' unspoken objections.

And to guide you on this; I would be having a FREE 15 minutes business audit with 5 lucky individuals. It is simply on a first come, first serve basis.

Reply this mail with a brief business introduction and the most recurrent sales or business challenge you have.

Doesn’t it feel good to be back? I came for blood (chuckles)

Grace Christos