Honestly,

I wish sometimes I could help,

And probably trade places

Whenever I see Rachael

Do all she can,

Create content the best way she knows how to

Spend all of her time

Craft the beautiful captions,

And designs

Exactly as she would,

Putting on her best dress,

To her first date,

Yet, ends up being stood up.

No one seems to notice

How powerful,

Life transforming and solution packed

Her words are.

And it truly is frustrating.

I told her,

We are in a world where,

We all have solutions to provide.

But we have to convince our audience about three things:

1.      That they have a problem

2.      That there is a solution to their problem

3.      That you can help solve that problem

Imagine me begging you,

To allow me solve a problem that you have?

Funny times we live in.

But that’s just the way it is.

Today,

I want you to realize one thing.

There is just one way you can start

To penetrate your market.

You have to be “liked”.

How do you treat people who seem to know everything in school?

And shine plenty light on your ignorance?

For no reason, you seem not to want to be friends with them.

That is what happens,

When all you do is project your solution

And influence to people.

You seem perfect.

You seem to know it all.

No mistakes; you are flawless.

You make them create a potential difference

And most times, they don’t want to be around you.

You intimidate them.

Think again.

This time, about people you really like.

You feel comfortable around them

They relate with you,

In ways you cannot imagine.

Their stories are common ones

In fact, you see yourself, in them.

And that’s how they translate to fans.

They would argue about you

To friends and family.

About details of your life,

Trying to inform others,

That they know you more.

They go on a fishing expedition,

Looking out for gist about you,

Because they really are interested

In you.

At that point,

Anything you say,

Becomes law.

In this life,

There is the easy,

And hard way.

I asked Rachael to choose

Between her current life,

And the one I projected she could have.

I am asking you to do same.

Especially if,

You have struggled to build an audience,

Struggled to connect with your target audience,

And struggled to get influence.

Here is the easy way.

Choose.

Grace Christos