If I asked you to dance…

Would you forgive me

For not being here like I promised?

How can you even stay mad at me?

Lol…sips cold water

I read Andy’s mail yesterday

(I am obsessed with him)

And he said I should tell you this;

If you have a group of 100 impulse buyers

Maybe for an information product

Like what I sell to you for instance,

And you add them up into a group

Chances are that,

Just 10 people out of these 100

Will actually follow through

And implement all you have said.

And out of these 10,

Just 3-4 would probably review

With a thank you message,

(If you pushed for it)

But if in the sieving process

Of your marketing strategy and lead magnet

You get only 37 people

Who are intentional about their goals

And see just how your products

Would get them to achieve what they want to;

You most likely would get 25

Who would finish through,

Share with others

And give you feedback

Every step of the way.

You can easily infer

That your rewards are commensurate

To the efforts you put in.

Imagine making money,

And having a channel to keep making it?

(I told you Andy was smart?!)

The end result for every sales goal

Determines the kind of process

And strategy you implement.

And you see,

It isn’t as easy as I just typed.

Many businesses that thrive on impulse buyers only

Would fail in the long run.

Ouch!

Let me rephrase.

Many businesses that deal with information products

Would not succeed if they focus on impulsion

As their major marketing advantage.

This would help you as a marketer

To not just concern yourself with conversion.

Much more is this;

Transformation.

Getting clients, and keeping them.

I am taking my own advice

And starting an exclusive mailing list

Where I can get my lucky 25

Who know they have to do three things:

1.      Always open and read my mails

2.      Implement like crazy, all what I would teach

3.      Send periodic feedbacks so I can track their progress

If this is you,

Sleep on it.

Count the cost.

Then wait till I reach you again.

I hope you dance,

Cause I would really want you to.

Grace Christos