Hello ,

Search is changing—fast. For years, Google was the center of SEO strategy.

But now, TikTok has become a powerful search engine of its own and AI is right behind. People are typing real questions into TikTok before they ever open Google. The good news with this shift TikTok has given us a great tool called Creator Search Insights to understand what people are searching for there.

That’s why I’ve started a new series on TikTok: Things you need to know about Creator Search Insights. In this series, I’m breaking down:

• How Creator Search Insights reveal exactly what people are searching for before they press play.
• Why TikTok SEO isn’t just for trending sounds—it’s about discoverability and authority.
• The real debate: would you rather rank #1 on Google or on TikTok search?

👉 You can follow the full series here: https://www.tiktok.com/t/ZP8BjkAy4/ on TikTok, make sure you follow because I'll be adding more videos over the next 2 weeks.

I’d love for you to watch, follow along, and join the conversation. Drop your questions in the comments under the videos—I’ll be using those to guide future Parts and address real scenarios from entrepreneurs tired of Social media being so hard like you.

This isn’t just theory. It’s the direction marketing is moving, and I want you to have the strategies and insights to stay ahead.

Talk soon,

Akilah

P.S. If you’ve noticed yourself searching TikTok before Google recently, you’re not alone. That shift is exactly what this series explores—come add your thoughts.