Hey ,

This may not come as a surprise if you've been following me, but I’ve decided it’s time to “break up” with my personal TikTok page.

Not because social isn’t working—but because I’ve learned a lot about how to use it better, and really, this change is needed.

Between learning how the algorithm actually works, exploring Creator Search Insights, and seeing what’s possible with faceless content, I realized I'd made all of the big mistakes when starting my page, and it's easier to do something different than try to revive the loss.

This shift came with some clarity. I wanted to share them with you; this might save the next page.

, Here are 3 big lessons I learned along the way:

Lesson One: Keep your topics focused

I was posting about business one day, then mom life, then lifestyle—sometimes all in the same week. The content was solid, but the mixed messages were confusing the algorithm and the audience. In the beginning, the algorithm is trying to figure out where you are all the changes can confuse things.

Lesson Two: Stay consistent in style, not just frequency

It wasn’t just what I was saying, but how I was saying it. I switched between voiceovers, talking-head videos, B-roll, trending sounds, whatever fit the mood (and timeline) that day. But TikTok rewards consistency in format, not just schedule. Now I stick to 2-3 sustainable styles, yes, there is more I can do, but right now I don't need to do all of it.

Lesson Three: Don’t get stuck in the friends-and-family bubble

My early followers are mostly people I know IRL, we aren't all into the same things, and most aren't in my niche. The page kept getting stuck in a loop of being shown to people who knew me personally but weren’t as engaged with my business. That limited my reach and my growth. I’ve learned how important building organically is on TT, especially the first 5k. To build beyond that bubble using content that matches real search behavior.

Bonus Lesson: You don’t always have to be “on”

I used to feel pressure to record every idea on-camera. I like it so it was easy, but this summer life started lifing and I had to find other ways. Now I repurpose more and use other faceless content styles that still carry my message. That small shift gave me back my time and sanity without sacrificing connection.

I’ll be talking more about this in the Monthly Strategy call next week https://www.skool.com/build-it-faceless/classroom/398eb795 , where we’ll break down how to pivot or rework your own pages, or when to decide to start something different. Whether you’re starting fresh or evolving something that’s been sitting idle for a while.

See you in Skool (https://www.skool.com/build-it-faceless),

Akilah

P.S. If you follow me on TikTok it's not completely disappearing, it’s shifting another part of my strategy (we'll talk more about that soon). But TT made me realize, sometimes we have to clear space for something new to take shape.