Do you need to be on Social to run a successful business?
Apr 12, 2024 2:28 pm
Last week, someone in my group asked "Do you need to be on Social to run a successful business?" and I thought it was a good idea to share my answer with everyone.
The short answer No, you don't need to be on social!!
O know it feels like everyone and everything is on social, but really it's because that where most of us are looking.
Check out YouTube, Podcast, google any topic or product you need and you'll see there are many of businesses on and offline that do not focus on Social Media. Even if they have a page if you look at their post isn't all repurposed content from their website, videos, or podcast
There are a few Examples from some creators I follow
- T.K. Kader- he talks about Saas companies and post a youtube video weekly, while his FB page is all repurposed content from his video and does not post every day https://www.youtube.com/@TKKader
- Jessica Stansberry- a popular YouTube who focuses on her videos and blogs, here FB gets occasional posts and her IG is mostly video clips from her videos https://heyjessica.com/
- AsAlwaysAleia- is one of my favorite hair influencers at first glance it seems like she is heavy on IG, but upon closer look, just about every picture and clip is from one of her YouTube videos
- https://www.youtube.com/@AsAlwaysAleia
- April Dunford- Author of 'Sales Pitch' and 'Obviously Awesome', a majority of her content is on her newsletter/blog and books with only a few posts on LinkedIn sharing the content from the newsletter https://www.aprildunford.com/
Do you see the trend here, these people and so many others show that you can be successful without being tied to social media, and the key to making that happen is to repurpose.
The key is to start thinking about your content differently.
Next week during our authority elevation week I'm going to share with you the keys to effectively repurposing your current Social content into blogs, and your blog content back out to social like many of these successful entrepreneurs are doing today.
And even better you don't need a big team or big budget to start effectively running your repurpose strategy, on the flip side what I'm going to show you is going to help you save money and time getting it done in just a few hours each month and you don't have to worry about "showing up" on social to make any sales.
We start Monday, you'll get the strategy, the tools, and the support to get started and create your successful business without being tied to social.
See you Monday,
Akilah