Lately, I’ve been deep in conversations around AI, search, and how to stay visible in this shifting digital landscape.

But when I saw a friend talking about undercharging, I had to pause and share a quick story time. Undercharging is one of the biggest things hurting small businesses right now, especially solo and women-owned businesses who tend to get trapped in the low undercharging category the most I wanted to debunk the myth that under undercharging is just about the price you charge.

In this recent video, I share a real story about a client who sold wedding dresses and how we uncovered that undercharging starts way before a price is ever listed.

I talk about:

• How the keywords you use can position your brand as “cheap” before they even see your prices
• Why perception shapes profit—and what brands like Dollar Tree are teaching us without even trying
• And how being “affordable” isn’t always the flex we think it is

👉 Watch the video now and learn how your pricing story is being told—whether you know it or not.

https://youtu.be/BoPNZKLJATo

Even with all the tech and AI talk, this kind of foundational brand work still matters. A lot. So let’s stop undercharging at the point of perception.

Let me know what part hits home after you watch.

To showing up in your full value,

Akilah