I periodically appear in interviews and webinars, where I discuss what I have learned over the years that can impact your success, from the first days of development to the delivery of a film to audiences. A key topic both in my mind and among my cli...
2025 has been like a rollercoaster ride for all of my filmmaker friends and acquaintances. 2025 has been like a rollercoaster ride for all of my filmmaker friends and acquaintances. Near the end of 2025, I wanted to reup some of the things I have pos...
Now, Five Years Later Almost exactly 5 years ago to the day, I posted an article (What in Holy Hell Are Indie Films Facing in 2021?) in which I focused on key challenges in the world of film distribution, through the lens of exhibition woes. An impor...
What has been the most common question asked of me by filmmakers when I am out at group events? Simple: “Do you use AI to do your work?” Yes, that’s the question. And maybe you wonder about that, too? I have a quick answer, which can be contained in...
In an increasingly and incredibly diverse world, film stories and the people who are in these stories need to be diverse as well. When right for the story, it is right for the distribution stream and for the audience. Studies I consult show me that a...
Embrace information! Digging into data, past and present is a much more effective way than following “fad” talk about what genres are hot in the industry right now. It is true that “fads” are followed by many (most?) humans. But fads are usually not...
After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the potential market and metrics for that film, the next confrontation is trying to understand everything we can about the audience....
Cast Is No Panacea People often ask what “so and so” actor is worth to a film, but my answer, I think, is almost never satisfactory, because an actor can seldom “open” a picture. They can be right for the part, and they can enhance the quality of a f...
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey and one of the people he works with often, about how he helps indie film producers prepare themselves and their project for successful finance.
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey about how he helps indie film producers prepare themselves and their project for successful finance.
