Dejan

dgajsek.com Aug 15, 2019

[Case Study] Starbucks Marketing — How to Introduce an Old Product to the New Market

The post [Case Study] Starbucks Marketing — How to Introduce an Old Product to the New Market appeared first on Dejan…

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dgajsek.com Jun 24, 2019

[Competitor Analysis Playbook] Ghost Recon on your Arch Nemesis with Business Intelligence Tools

My exact manual on how to conduct competitor analysis with latest business intelligence tools. The post [Competitor…

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dgajsek.com Feb 28, 2019

[Growth Study] Slack – 30% CR and 3M DAU – How Slack Became the Biggest Success Story in Tech

This is a syndicated article which I wrote for Single Grain. Get Slack’s Complete Marketing Stack — Tools Slack’s CMO…

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dgajsek.com Jan 2, 2019

2018 Annual Review

“Life can only be understood backwards; but it must be lived forwards.” ― Søren Kierkegaard This was the year I’ve…

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dgajsek.com Dec 13, 2018

Trader Joe’s Growth Study — Building a Grocery Store with Cult-Like Fans

Can you imagine a grocery store today that doesn’t even use social media, yet they have one of the most engaging and…

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dgajsek.com Oct 2, 2018

[Growth Study] Landyachtz Longboards – How to Become a Top Longboard Brand

Read the exact blueprint how Landyachtz Longboards went from warehouse DIY project to one of the most recognizable…

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dgajsek.com Jul 2, 2018

[Growth Study] Lululemon Athletica – How to Beat Nike by Creating a New Category

Lululemon Athletica became one of the leading athleisure tech apparel company by focusing on branding, product…

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dgajsek.com May 15, 2018

[Growth Study] Jordan B Peterson — Rules on How to Become an Influencer

How one Canadian professor broke the Internet by getting 1 million subscribers in 18 months and sold 1.1 million books…

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