Hey,

It’s been a while since I last sent something out (December, I think), so I figured I’d skip the fluff and just show you what I’m actually focused on in 2026.

1) SaaS (built faster, but not blindly with AI)

I’m spending a lot more time building software again.

Yes—AI is part of the workflow. It speeds things up a lot. But I’m not relying on it to think for me.

One thing that’s becoming very obvious:

AI only gives you answers to the questions you know to ask.

And in software, the biggest problems are usually the unknown unknowns.

That’s where I’m seeing a lot of newer builders get burned right now:

• Shipping apps with security holes (auth issues, exposed endpoints, bad data validation)
• Poor database design that becomes expensive or unusable at scale
• Fragile integrations that break the moment something changes
• No real handling of edge cases (because they weren’t explicitly prompted)

AI makes it easier than ever to ship something that works… but not necessarily something that’s robust.

So the focus for me is using AI as leverage—but still building with the same fundamentals that actually hold up over time.

2) Content Sites (still working, but used differently)

I’m still building content sites.

Not in the “build one big authority site” way—that model is getting harder to justify.

What is working:

• Lower cost to produce content than ever
• Targeting low-competition keywords at scale
• Treating sites as data + testing environments

The real upside now isn’t just revenue—it’s information.

Running multiple sites gives you:

• Fast feedback loops on what ranks (and what doesn’t)
• Insight into how search + LLM-driven discovery is evolving
• A testing ground for new content structures and distribution strategies

If you approach it correctly, a portfolio of smaller sites can outperform a single “big” one—both financially and strategically.

3) Technical Audits (still here, still working)

I’m still doing technical audits.

Mostly with:

• Lead generation companies
• Ecommerce brands

And honestly—the results are still better than most people expect.

There’s a lot of low-hanging fruit in:

• Site architecture
• Internal linking
• Indexation issues
• Crawl efficiency
• Page experience + performance

I’ve got an email-list-only case study coming soon where we took a brand and significantly increased growth just through technical + structural improvements.

No new content machine. No big redesign. Just fixing what was already there.

I’ll share that soon.

4) A new (personal) project

This one’s a bit different.

Over the last few years, I’ve been pretty intermittent with sharing.

A big reason for that: burnout.

I needed to step back and figure out how to actually enjoy work again… and build something that didn’t feel like it was draining everything else in life.

So I’ve been working on reclaiming that balance—health, energy, and just making work feel sustainable again.

I’m starting to explore turning that into a lifestyle / coaching-style brand for other people who’ve hit a similar wall.

One thing I’m pretty convinced of now:

Building traditional “authority sites” isn’t worth the effort anymore.

But building a brand around something you actually care about?

That’s more valuable than ever.

The way you build, promote, and drive traffic has changed—but the opportunity is still there if you approach it differently.

I’m considering sharing this as a follow-along journey. If that’s something you’d want to see more of, just reply and let me know.

—

If you’ve been sitting on growth issues (traffic, conversion, or just “something feels off”), I’m still taking on technical audits. Just reply to this email and I’ll point you in the right direction or see if one of my audits would be a good fit.

Quick reset—are you still working on the same thing you were back in December?