By Laura Tate, Crackerjack Scribe In the rapidly evolving landscape of digital marketing, adaptability is paramount. On the latest episode of the Bootstrap Digital Marketing Podcast, hosted by Laura Tate, marketing analytics veteran Jeff Greenfield [...

By Laura Tate, Crackerjack Scribe Strategies to Master Multi-Platform Ad Campaigns Are you struggling to navigate the ever-evolving landscape of digital marketing? Do you find yourself at a loss when it comes to creating effective […] The post Strate...

By Laura Tate, Crackerjack Scribe How Startups Like Glossier, Rothy’s, and Others Use Branding to Win Customers and Secure Funding Welcome to another edition of The Startup Alchemist, where we explore strategies to fuel your startup […] The post The...

By Laura Tate, Crackerjack Scribe Welcome to the second edition of The StartUp Alchemist newsletter, where we spotlight emerging startups’ latest achievements and funding rounds and how they got to where they are.  This edition explores three […] The...

By Laura Tate, Crackerjack Scribe Welcome to The Startup Alchemist newsletter! In this edition, we spotlight three startups that have recently captured headlines with remarkable achievements. From cutting-edge design to innovative communication tools...

By Laura Tate, Crackerjack Scribe Starting a business can be challenging, and many entrepreneurs struggle with uncertainties and obstacles on the road to success. In my recent Bootstrap Digital Marketing podcast episode, “The Startup Frontier Explore...

By Laura Tate, Crackerjack Scribe Learn valuable insights on the complexities of copyright law and intellectual property rights in the digital era. The post Intellectual Property Protection: Safeguarding Your Marketing and Creative Assets appeared fi...

By Laura Tate, Crackerjack Scribe Remember, the power to grow your online presence is at your fingertips. So, take the first step today and expertly add your business to Google, and witness your brand's visibility soar across the vast digital expanse...

By Laura Tate, Crackerjack Scribe Companies can create a compelling and impactful marketing strategy that drives growth and success by analyzing the previous year's performance, setting clear goals, defining a target audience, and utilizing the lates...

By Laura Tate, Crackerjack Scribe A value proposition is a key to unlocking your business goals. It's the statement that describes what your business does and why it's worth a customer's hard-earned cash. Without a business value proposition, you won...