Alex

#10 May 30, 2024

Get Found Online Challenge (Impossible?)

Content-minded agencies must adapt to a daunting AI-powered digital landscape

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#9 May 16, 2024

What to Do About Brand Voice

Will AI summaries make voice-y content obsolete?

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#8 May 2, 2024

Bring Back Thinking Time

Thought partnership is the future winning agency's best play

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#7 Apr 18, 2024

Office Politics Ain't So Bad

Turning around a dirty corporate word

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#6 Apr 4, 2024

The Lies Time Tells Us

How has recency bias blinded you?

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#5 Mar 21, 2024

The Agency Model Is (Yet Again) Dead

How many times can you kill the agency?

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#4 Mar 7, 2024

A 21-Year Overnight Success

Redefining evergreen content, one beer ad at a time

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#3 Feb 22, 2024

Valuing Content in a Cost-Cutting Era

Why content prices haven't changed in 18 years — and why we should change that

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