The choice of paper is as crucial as the design itself. The right paper can improve a print, giving it a professional and luxurious finish. Among the various paper types, those used for printing hold a special place. They are engineered to deliver pr...

Recently, I sat down with a high end builder, who was wanting help with their Social Media feeds. They are an established company, but were lacking a consistent brand. They had 3 varieties of logos, all in different hues of the same colour and fonts...

A Customer Relationship Management (CRM) system is an essential tools in business. It serves as a central platform for managing and analyzing customer interactions and data throughout the customer life-cycle. CRM’s aim to enhance business relationshi...

Hashtag research is an important part of social media strategy, especially for boosting the visibility and engagement of your content. Here's a step-by-step guide on how to conduct effective hashtag research: Define Your Goals: Before you begin, know...

The Hidden Gem in Effective Marketing... The art of marketing communications takes on many forms. Social media, content marketing, SEO - these are terms that almost every business owner is familiar with. In the hustle to keep up with the latest trend...

Cultivating a strong internal culture is pivotal for employee retention, satisfaction, and overall business success. Pitching ideas to motivate the team and boost morale requires a well-thought-out approach, underpinned by a clear understanding of th...

ND (Neutral Density) filters and polarizing filters are both useful tools in a photographer's arsenal, but they serve different purposes and are used in different scenarios. ND Filters: These filters are like sunglasses for your camera - they reduce...

A good marketing strategy for a small business should take into account the unique characteristics and constraints of the business. It should be customized to meet its target market, goals, resources, and industry. Here are several marketing strategi...

How to stay “Top Of Mind” in a world full of digital clutter!

While social media platforms can be a valuable marketing tool, relying solely on them can be risky as changes in algorithms, policies, and consumer behavior can drastically impact your reach and engagement, and this article explores the key rea...