, today I'm going to tell you one of the most powerful pillars of business: Leverage

Leverage is so powerful that the growth of every business or side hustle banks on it.

The difference between a profitable business that churns out sizable revenue and a poor one that struggles to keep the lights on is Leverage…

Leverage as I told you yesterday is what helps you sell fast and with minimal effort

And sadly, a lot of entrepreneurs ignore it totally or forget to build it into their businesses.

But not you , 

Because in today's letter, I'll teach you how to build leverage into your online business.

Let's dive:

Now I want you to have this at the back of your mind:

If hard work can help you smash your goal in 1 day…

Hard work + Leverage can help you smash it in 15-30 mins.

And that's why:

One mnemonic that guides a lot of what I do online is:

L - Leverage 

M - Manage

D - Do

This means that before I perform any task in my business…

I do my findings to know if there's a software or person I can Leverage to get it done ASAP…

If there's none, I look for someone I can hire and manage…

And if I'm past this stage and there's still none, then, and only then, do I perform the task myself.

It's how I get to create wealth for myself without having to slave myself and sacrifice my health and hobbies

You can steal it and start using it today…

But before you do,

, I must warn you that:

When you decide to start using this, tasks will become so easy for you it would feel like cheating…

And you would be tempted to return to your old foolish ways of wasting time trying to figure shit out.

I know because I went through this cycle.

Leverage allows me to work just four hours a day and complete three days' worth of work.

Think back to when there was nothing like landing page builders and websites that you could drive traffic to…

Most entrepreneurs had to go from door to door just to sell their products…

Or they would erect their stalls at physical events so they could sell a few…

Or maybe spend hundreds to thousands of dollars directly mailing every single mailbox in a neighborhood.

And all these were expensive and time-consuming because they didn't have the leverage we have now.

Now what do I leverage apart from Tech software and people ?

I leverage:

• My relationships with people (Note: Leverage doesn't mean taking advantage of people. When I leverage my relationships, they also benefit)

• My strengths

• Information (that's why I'm always learning)

I also leverage every unfair advantage I have and let it play a role in my journey.

Everything from;

• My story
• My skills
• My talent
• My relationships and connections
• My thoughts and ideas

I make sure every single one of them plays a part in making work easier for me on my journey.

And yeah, it would feel like cheating when you start playing with leverage in your business…

But remember that no one is self-made.

We all have some form of leverage we could take advantage of…

But the main task is identifying it and putting it to work for yourself.

I hope you start doing so today 

Stay jiggy

Oxide 

Want to learn more from me?

Check these out:

• 3 Months High Ticket Email Marketer Coaching Program (HTEM): Go from beginner to being a pro email marketing freelancer with the skills to charge up to $3k in client fees in less than 90 days with my Accountability and Mentorship. (Apply here)

• The Email Marketing Freelance Kit (EMFK): Snag all my email freelance secrets and learn all the skills I used to begin and still run my 6 figure freelance business (Apply here)

• Apply for my One-on-One mentorship (High Commitment) (Apply here)

• The email marketing profits Kit (EMPK): Learn all my email secrets for creating over 50M Naira for myself and clients selling info-products with email. (Apply here)

• WhatsApp Profits Kit (WPK): Learn how I turned my WhatsApp into a personal ATM when I began my online money journey (Apply here)