, there's a reason I love to draw lessons from boxing and my sparring sessions…

And that reason is:

Boxing is a whole lot like life (and this is why it's my best sport)

It teaches me a lot about how life works and how I can improve the quality of my life…

And that's why in today's letter…

I want to draw a lesson from one of my experiences in boxing.

A sparring session that was held sometime in October last year…

And how it shaped my improvement in boxing and helped me see my business differently.

Without further ado...

Let me tell you the story:

You see, I came for my evening boxing training with the intent of having a sparring session with my trainer…

But since he wasn't around, 

One of the more experienced boxers around baited me into a sparring session.

He told me he wouldn't hit hard and reassured me I would learn a lot from the session.

So without seeing any danger ahead…

I gladly agreed, gloved up, and got into the ring ready to give my all and also get taught.

At the beginning, all was going well…

But into the middle of the second round things turned sideways when I landed a left hook flush on his chin.

Boom! My supposed trainer went rabid!

He started throwing bombs at me.

I was flushed because I wasn't expecting that.

I know it's normal in boxing for people to lose control of their emotions and begin acting irrationally (that's why it's a dangerous sport)

But I wasn't expecting the amount of hard punches this guy threw at me.

I instantly lost control and began throwing back.

Things got so heated that someone had to enter the ring to separate us…

But by then, the damage had been done.

This guy had landed so many punches on me that for every step I took, I could feel my legs stagger under me.

Damn, I was angry, and I requested another round.

Well, in the second round, I fared better but I still got beat by this guy.

I was frustrated and blamed everything on the experience of this guy.

He had been training for almost 2 years and I just began 2 months back.

Of course, he's meant to beat me….

Or at least that's what I told myself...

Because the next day...

My trainer pulled me aside the next day and told me that he saw the tape of my sparring session with the more experienced guy.

He said I made countless mistakes…

But the most costly mistake I made was that I left the basics of boxing he had taught me…

And started playing the more experienced guy's game.

He had taught me the basic jab, cross, and left hook…

And during that fight…

I didn't throw any of these punches that I had spent so much time practicing.

Instead, I was throwing uppercuts, right hooks, liver hooks…

And all sorts of other punches I hadn't intentionally practiced during my training with him.

He then went on to tell me that I would have beaten that guy if I had stuck to my training basics.

Boom…a light bulb in me switched on.

You see, I thought what I had learned during my basic training wouldn't stand a chance against the more experienced guy's moves…

But it turned out that if I had just trusted them and stuck to them…

The sparring session would have had a different outcome.

And I didn't just take his word for it.

I challenged the more experienced guy to a grudge match…

And even though I lost by a split decision…

Everyone who saw the match said I stood my ground against him and would beat him if I had more experience under my belt.

This was a testament to the power of the basics.

Now after much pondering,

I went back to my basics and perfected them.

Made my jabs faster, my right hooks stronger and my left hooks sharper…

And I can say I'm in the best form of my life when it comes to boxing.

I now spar with more experienced guys and even get the better of most of them.

Crazy right?

Now what lesson do I want you to draw from this?

Simple:

The basics can never be outdated 

Always go back to them.

I remind myself of this all the time when I feel stuck in my business.

Let's say I'm having a low month…

And my marketing needs fixing.

I remind myself that the basics of marketing is:

1. Good traffic
2. Good offer

And when I focus on these 2, the results change.

Every other thing regarding marketing falls under these 2.

They are the pillars of every successful marketing campaign.

And I always make sure to go back to them every single time.

So ,

Do you feel your business is stuck?

Or you're not making as much as you're meant to be making monthly?

Then it might be time to revisit the basics.

And improve on them.

And if you sell on WhatsApp,

Today is your lucky day… 

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That means,

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And implement it… 

You'd be able to structure your marketing in a way that you'd be sure of 100k Monthly Profits from WhatsApp without doing extra work.

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Process, Secret, Framework, Steps…

I used to create 7 figures selling on WhatsApp

In a simple 30-page Guide. (pic below)

And today you can get it for just 5,750 Naira

Which I can swear is a great steal compared to all the value I've put inside.

So without yapping on…

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So you can have access to it immediately.

Stay jiggy

Oxide