Hi

Google has launched a new Google Update that concerns fellow SEO enthusiasts. Known as the 'Link Spam Update'. More information is available in this article: https://www.searchenginejournal.com/google-december-2022-link-spam-update/474233/#close.

Key takeaway's from the article

• Sites will need to focus on obtaining natural links as Google will be detecting any links deemed as 'unnatural'.
• Google will detect links that have been purchased.
• Sites whose sole purpose is to provide links will be detected with this new update and penalised.
• This update is not selective to a specific country rather it is a widespread update.
• To comply with the update ensure link sourcing and outsourcing is natural and does not involve any of the above.

At CantyDigital our team ensure that links sourced follow natural guidelines. In addition to this conducting regular link audits to keep profiles clean over time.

Any issues let us know