First, let’s address the difference between “branding” and “visual identity”. The two terms are often used interchangeably, but there are important differences. Branding Branding is the experience your customer (or ... Read More

BEFORE WE DIVE INTO THE LIST, LET ME EXPLAIN WHY THESE THINGS ARE SO IMPORTANT BEFORE HIRING A LOGO DESIGNER. I’m often asked, “How much do you charge for logo ... Read More

BECAUSE “I LOVE WHAT I DO” ISN’T QUITE ENOUGH. Let’s be straight here. It’s tough out there, and not just in graphic design and the creative space. With current levels ... Read More