Facebook & Instagram Shops to be Discontinued 25 July

May 04, 2023 9:30 am

Hi there,

I wanted to inform you of an upcoming change that will impact your business's Facebook & Instagram Shop. On the 25th of July 2023, Facebook will no longer support "Shops", which includes product tagging in posts, reels, or stories, and creating audiences derived from people who visited your shop in our region (South Africa).

To drive the highest performance and ROI for your business and provide shoppers with a personalized experience, Facebook recommends using personalized ads, reels, and messaging to find customers and drive sales to your website.

Will this impact other regions? We are not sure as yet, but will keep an close eye and will inform you as soon as we find out more.

However, this change also presents an opportunity to explore other advertising channels such as Google Shopping Ads. With Facebook Shops no longer available, Google Shopping Ads can help drive more traffic to your website and increase sales.

If you need any assistance in setting up Google Shopping Ads or have any questions about this change, please don't hesitate to contact us. We're here to help you navigate this transition and maximize your advertising efforts.

Best regards,

Best regards

Verné Brand

Tel: 082 905 0367