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SHE GREW UP WITHOUT FINANCIAL LITERACY. NOW SHE'S BUILDING A BUSINESS TO HELP OTHER FAMILIES CHANGE THAT.

Da'Meon Wilkes grew up in a low-income household where conversations about investing, retirement and generational wealth were practically nonexistent.

Much of what she knows about money today, she had to teach herself.

And it wasn't until an unexpected career setback that she discovered an opportunity to turn those lessons into something bigger.

She was laid off from her corporate job.

At the time, Wilkes had already built an accomplished career helping others.

She earned a bachelor's degree in Sociology and graduate degrees in Social Work and Public Administration from the University of Southern California.

Her professional experience included working with individuals facing mental-health challenges, addiction and crisis situations.