Dear ,

Ever wondered what truly sets leading brands apart? This week’s episode of Business as UNusual has the answers you're searching for, featuring insights from Eric Holtzclaw, the chief strategist at Liger—a unique marketing firm known for bringing the fun back into solving complex B2B challenges.

In this episode, you will learn:

1. Owning Your Brand Identity: Eric details how discovering and embracing your brand's authentic self can revolutionize your marketing strategy.

2. Action vs. Ideas: The importance of execution over mere dreaming, emphasizing that successful entrepreneurs are those who turn thoughts into reality.

3. Long-term Marketing Mindset: Why viewing marketing as a continuous journey rather than a short-term fix is crucial for sustainable success.

4. Community & Connection: The value of creating a sense of belonging and community in both B2B and B2C interactions.

5. Entrepreneurial Entertainment vs. Reality: A critical look at how shows like Shark Tank distort the true nature of investment and business building.

Tune in to Business as UNusual for a masterclass on avoiding self-awareness pitfalls and confidently steering your brand towards genuine connections and long-term growth.

Listen now and transform the way you approach your business: bicurean.com/bau

Best regards,

Aicila

Business as UNusual Host

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By weaving real-world expertise with actionable advice, this episode promises to be a game-changer. Don't miss it!

✨ Tune in now on on my website, Apple, Spotify, and everywhere you find quality podcasts.