Hey ,

We’re thrilled to announce that a brand-new episode of Business as UNusual is live!

Join host Aicila and special guest Mickie Kennedy for an inspiring and insightful conversation on mastering the world of PR.

Episode Title: Story Power: From Poetry to PR with Mickie Kennedy

Key Takeaways:

1. Overcoming Imposter Syndrome: Learn why small businesses often get more journalist love than you think!

2. Storytelling for Success: Real-life examples, like landing a two-page article in Inc Magazine from an “embarrassing” story.

3. Press Releases 101: Tips on creating powerful press releases, leveraging AI, and the importance of a strong quote.

4. Global Trends: Mickie’s observations on booming economies and how diversifying tactics brought in significant clients.

5. Emotional Connections: The critical role of emotional relationships and measuring the impact of actions, like simple customer gifts.

6. Optimized PR Strategies: Mickie’s matchmaking service for journalists and businesses, ethical guidelines, and PR effectiveness without the high costs.

7. Story-driven PR: How to use personal stories and strategic thinking to make your PR campaigns impactful.

8. News Landscape Changes: Embracing new media, casual content, and the power of visuals in today’s PR.

Why You'll Love This Episode:

Mickie Kennedy, founder of eReleases, shares over 25 years of wisdom on boosting small business PR without breaking the bank. From his iconic glasses becoming a brand signature to launching pioneering services for journalists and businesses, Mickie offers a treasure trove of actionable insights. 🌟

Tune in now for a deep dive into the unconventional practices driving successful PR campaigns – and discover how your small business can thrive in today's media landscape.

🎧 Listen Now: BiCurean.com/bau

Don't miss out on this packed episode that's sure to revolutionize your approach to PR!

Best,

Aicila

Host of Business as UNusual

P.S. Connect with Mickie on LinkedIn and explore more resources at ereleases.com! 🚀

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Find the podcast at bicurean.com/bau on Apple, Spotify, and everywhere you find quality podcasts.