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tl;dr There are patterns to social trends that can be understood and harnessed.

Cultural Physics

What if the power dynamics of your company, your brand, or even your next big idea, are being shaped by signals you barely notice—like what time you host meetings, the texture of your invitations, or the platforms you use to connect? In this episode of Business as UNusual, Aicila sits down with Evante Daniels, cultural physicist, strategist, and founder of Seeker, to unpack the provocative new lens of "cultural physics." Evante dives deep into how media technologies, physical environments, and even the subtlest cultural cues invisibly dictate who gets heard, how trust forms, and what authentic leadership looks like in a world where context is everything.

Whether you’re an aspiring change agent navigating codeswitching, or a leader striving to foster genuine inclusion. Aicila and Evante challenge listeners to rethink everything from office dress codes to the language of event invites, offering real-world tips for designing environments where more people can bring their whole selves to work. If you’ve ever wondered how to unveil—and then harness—the unseen physics of culture to spark real impact, this episode is your long-overdue invitation to look beneath the surface and reimagine what modern business can be.

Business as Unusual

And remember- stay unusual-- Aicila

PS Curious about how I can help you bring ease into your workflow? Stop in at my Plaza room to learn more.