Episodes
Shorts- Thinking about lead generation - Part 4
Short Episode Do your clients understand their problem well enough? Use level of awareness framework to analyse where…
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Shorts- Thinking about Lead Generation - Part 3
Short Episode Understanding client Demographics and behaviours are not enough to create a good lead generation system.…
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Shorts -Thinking about Lead Generation - Part 2
Short Episode All the customer research is a waste of time, if you have not studied thing one thing. Over many centuries…
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Shorts- Thinking about Lead Generation - Part 1
Short Episode: Here is a framework and method to make your lead generation campaign more robust. Part 1 of the series.…
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Shorts- Level up, the game never ends
Short Episode - The endless game of business requires a different mindset than the games we have been taught to play.…
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Shorts - Can Social Media Followers Become Future Clients?
A short episode pondering about social media followers and if they can become clients in the future. Shorts are audio…
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Communicate to Win and Retain Clients
Effective communication forms the bedrock of successful client relationships, enabling businesses to not only attract…
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Intro to Marketing and Selling Professional Services
Here is a quick and rapid fire introduction to the issues around marketing and selling professional services. Whether…
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