Hi

Here is a recap of the fundamental principles we discussed over the last few issues of The Client Magnet Newsletter.

Fundamental Principle of Business

Create and Keep a Customer (Peter Drucker)

Fundamental Principles of Marketing

• Customers hire products and services to do a job
• All customers differ
• All customers change over time
• Competitors copy

Fundamental Principles of Sales

• It is an exchange of value agreed upon two human beings.
• Handle objections well.

Do you agree with the list above?

Best

Anoop Kurup

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