Alchemist Camp 2020 Year in Review

Dec 31, 2020 6:26 am

Hey there!


I've written another year in review blog post just like I did last year.


It goes into detail on Alchemist Camp and related products I've been working on this year as well as some of my goals for next year.


I had set four goals for 2020:

  1. Double gross subscription sales to $28k
  2. Keep lifetime retention above 60%
  3. Launch the second product I've been working on before the first of March
  4. Finally travel to the US for an Elixir conference


I hit goals 2 and 3, missed 1 and 4.


I'll give myself a mulligan on not getting to the US this year, but the revenue growth was disappointingly slow, at about +35% instead of 2x.


One major factor is that I'm working on a small niche that's only growing at a moderate rate, but the number of new competitors is growing rapidly.


On the plus side, I launched two side projects that both broke $1k and started a new podcast with another entrepreneur I greatly respect.


Full breakdown: https://questinglog.com/2020-year-in-review/


Best,

Mark


PS Have a great new year!

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