Alchemist Camp 2020 Year in Review
Dec 31, 2020 6:26 am
Hey there!
I've written another year in review blog post just like I did last year.
It goes into detail on Alchemist Camp and related products I've been working on this year as well as some of my goals for next year.
I had set four goals for 2020:
- Double gross subscription sales to $28k
- Keep lifetime retention above 60%
- Launch the second product I've been working on before the first of March
- Finally travel to the US for an Elixir conference
I hit goals 2 and 3, missed 1 and 4.
I'll give myself a mulligan on not getting to the US this year, but the revenue growth was disappointingly slow, at about +35% instead of 2x.
One major factor is that I'm working on a small niche that's only growing at a moderate rate, but the number of new competitors is growing rapidly.
On the plus side, I launched two side projects that both broke $1k and started a new podcast with another entrepreneur I greatly respect.
Full breakdown: https://questinglog.com/2020-year-in-review/
Best,
Mark
PS Have a great new year!