Happy New Year kebab fans,

I want to start by saying that 2024 was devastating for exclusively vegan restaurants.

Every week seemed to bring news of another closure and unfortunately, we weren’t immune either, having to shut down our Camden and Manchester branches.

We lost big names like Vurger, Pastan, Unity Diner and even Neat Burger with its deep pockets had to close half of its locations reflecting a wider struggle for vegan-only businesses.

To put this problem in perspective, running a vegan restaurant today is like opening a bookstore that only sells poetry—a genre that makes up just 4% of the market, roughly the same percentage of vegans in the UK.

Meanwhile, non-vegan restaurants are like general bookstores, able to serve the entire market, including poetry fans, without cutting themselves off from the rest.

Don't worry this isn't us saying we're adding meat to the menu like some 'vegan' businesses did last year!

So why are vegan-only businesses struggling more than others? We think it boils down to four key challenges:

1. Convenience

Big chains have added half decent plant-based options to their menus, making it easier for flexitarians and mixed dietary groups of friends to find vegan options without seeking out specialty spots.

2. Price

With living costs still rising, price-conscious consumers are opting for cheaper options, and let’s be honest—small independents can’t compete with the low prices and discounts offered by the big guys. Discounts are often what put you in top spots on the delivery apps too which already take 25-35% commissions.

3. Negative Press

Before COVID, veganism was a media darling, with celebrities going plant-based and new vegan restaurant openings making headlines. Now, the tone has shifted, and veganism is very often painted in a negative light.

4. Quality (This is where we must win!)

We believe quality is the one area where vegan businesses can still compete and maybe even thrive. The food has to be so good that it doesn’t just satisfy vegans but actively tempts non-vegans too.

It’s no longer enough to just “be vegan.” For us to survive, we have to create food that’s so crave-worthy that people come back for the flavour and experience not just the ethics, like Chris below:

While Veganuary kicks off today, you might be surprised to hear it’s actually a terrible month for vegan-only businesses.

We’re up against big brands that can offer plant-based options at rock-bottom prices.

We don’t want to start the year on a downer, but it’s clear vegan-only businesses are walking into a headwind in 2025. There will likely be more casualties unless people start voting with their dollars as they say!

Yes, supporting independents may cost a little more, but nobody wants a high street full of nothing but big chains.

We need your help.

If there’s something we can do better this year, hit reply and let us know.

Your opinion matters, and we’re determined to keep fighting and evolving so we can stay in the game.

Thank you for sticking with us.

PS: We're back open in Brighton & Brick Lane tomorrow.

- Cem & Roj