,
Some people just get into business without answering one of the most important questions in business. Who is your customer?
Thinking that everyone is your customer is one of the best ways to get poor results with sales. Imagine if a company selling sanitary pads targets everyone (including men)?
It will not end well.
They will have poor results with sales.
Sanitary pads are for women, not men.
If you answered the "who is your customer" question, then it'll be much easier to craft your marketing message.
So before you start running with your business idea and vision, you need to answer the question for yourself...
Who is your ideal customer?
Who do you want to serve?
Who's problem do you want to solve?
This will guide your business and marketing strategy.
There you go!
I just saved you some thousands of naira, cedis or dollars you would have left on the table if you didn't fix this part of your business.
I'll talk to you tomorrow
Joseph Don
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