I had a call with one of my clients last week (it's a hotel in Tanzania)

And they were showing me their bookings cancellations

I was surprised

I didn't know it that was something they were struggling with until that conversation

At the end of the meeting I proposed to take over the management of their booking.com account

Listen,

I've been doing marketing for about four years now

And outbound sales for 7 months

I know why people cancel after a booking

Thankfully, I get paid to turn that around

As I take over their booking.com profile here's what I will be doing

To reduce cancellations and turn cancelled bookings to paid bookings

   Ensure that our offer align with our listing

   Introduce bundle packages and freebie

   Call individuals who have cancelled, understand why

   Give them a counter offer to what a competitor has offered them 

   If uncertainty has made them cancel, give assurance that helps them book such as deposits etc.

   Keep in touch via email and WhatsApp

   Send them a mail about our offers every two weeks

Have you also experienced cancelled bookings? 

Tell me more about it