Hello!

This week we're doing an episode on New Nordic Cuisine. (You can also see a tweet summary here)

The backstory is quite interesting...

How it started

Back in September, the What The Denmark team were looking through our (long) list of episode ideas someone mentioned that around this time the world's best restaurants would be announced.

"There might be some buzz around food and so let's do one on the New Nordic Cuisine movement"

We then got the wheels in motion and booked in the Head of New Product Innovation at Meyers Madhus, a prominent food company in Denmark, run by one of the founders of the New Nordic food movement.

The research and interview with Jonas was great, and we covered lots of interesting things about the past, present and future of Nordic food + how this system leads to innovation and high quality culinary experiences.

Noma + Geranium hit the headlines

A couple of weeks later the world's best restaurants were announced and, much to everyone's delight, not only was Noma rated the world's best restaurant again, but Geranium was number 2.

This was a very big deal in the food world, and a result that very squarely puts Denmark (with <0.1% of the world's population) at the very top of the culinary world.

So... are you interested to hear what New Nordic Cuisine is all about?

Overview of the episode

In the episode Jonas and I talk about:

• The history of the New Nordic Cuisine movement
• What "old" Danish food practices valued
• What it looks like in practice
• How the founding principles are becoming increasingly relevant to the sustainability agenda
• How anyone can use
• Jonas' inspiration for working in food
• Challenges to overcome in tackling e.g. food waste

and how methods such as fermentation are becoming increasingly more popular as a way to create the umami flavour from plants.

You can learn more about Jonas Astrup and Meyers Madhus at: https://meyers.dk/

Also thank you to Hotel Mayfair in Central Copenhagen for hosting us for the recording. If you are visiting Copenhagen you can get 25% off your stay by using the code WTD at checkout

Where to listen

You can hear this (+ all previous episodes) on:

• Apple Podcasts
• Spotify
• Google Podcasts
• Your web browser

Whilst there, a rating/ review would be much appreciated (if you can spare the time)

Who else should hear this?

We're thinking of who else might be interested in this episode and so if you know of a "foodie friend" or someone in the industry then please do pass it on to them!

You can get in touch via the contact us page on our website if you have ideas for the show, or by replying to this email.

Happy Friday,

Sam

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