WorkPivot

Turning Former Educators into B2B Marketers


Marketing Courses Helping Former Educators to Successfully Pivot their Career


  • Learn On Your Time
  • Find New Opportunities
  • Get Hired


Over 250,000 Teachers in the US Look to Pivot their Career Every Year


And if you are a teacher looking to transition your career, it’s difficult to even land an interview.


  • Recruiters don’t seem to see your transferable skills.
  • Your educational background is education.
  • Your work experience is mostly (if not entirely) in the classroom.
  • And it’s hard to even know what a next step would look like.


If you’re like many teachers looking to pivot, you feel stuck and are starting to lose hope you can successfully find a new career.


With your skills and abilities, it shouldn’t be this hard to land an interview and start making an impact outside of the classroom.



Learn from Today’s Top Marketing Leaders & Get Hired By Them


Marketing Foundations Certification

Learn from over 45 Marketing Leaders everything you need to know to get a career started in Marketing. From high-level strategy to specifics in the tactical areas of marketing, you’ll learn it all in the WorkPivot Marketing Foundations Certification Course.


WorkPivot Job Board

For teachers looking to pivot, it’s hard to even know what companies would consider an interview. With the WorkPivot Job Board, you’ll know what companies are actively hiring and are open to interviewing former teachers.


Growth Minded Community

Going through a job search can feel lonely. This online community of other former educators looking to build their career in marketing is designed to help you learn from others in your same situation, get access to career coaching office hours and ongoing live training sessions.



The WorkPivot Plan

Sign Up-

Get access to the Marketing Foundations Certification, WorkPivot Office Hour, and continue educational training to start learning the skills of a modern marketer.


Get Certified-

Once you have completed the Marketing Foundations Certification, it’s time to start connecting with WorkPivot Job Partners and landing interviews!


Land Your New Marketing Role-

And just like that, you’ve successfully landed in your new marketing role! Congrats on your new role!! Here’s to you making a massive impact outside of the classroom.



What You’ll Learn

The Character of A Great Marketer

  • Why Teachers Make Great Marketers
  • The Making of a Great Marketer
  • A T-Shaped Marketer

Market Research, Branding, and Positioning

  • Buyer Psychology
  • Customer Research
  • Buyer’s Journey
  • Branding
  • Positioning
  • Messaging
  • Visual Identity

Marketing Strategy

  • Content Marketing
  • Account-Based Marketing
  • Demand Generation
  • Inbound Marketing
  • Lifecycle Marketing
  • Product Led Growth
  • Sales Processes
  • Product Marketing
  • Field Marketing
  • Partner Marketing
  • Customer Advocacy
  • Influencer Marketing
  • Community Building
  • Campaign Strategy & Creation

Content Marketing Tactics

  • Copywriting
  • Blog Writing
  • Podcasting
  • Video
  • Graphic Design
  • Email Marketing

Social Media Marketing

  • Social Media Marketing
  • Organic Social Media
  • Paid Social Media
  • Ad Design
  • Personal Branding

Search Engine Marketing and Websites

  • Search Engine Marketing
  • Performance Marketing
  • Search Engine Optimization
  • Website Layout
  • Website Design

Internal Marketing and Operations

  • Project Management 
  • Marketing Operations
  • Marketing Automation
  • Reporting
  • Conversion Rate Optimization
  • Internal Marketing

Career Preparation

  • Interviewing for a Marketing Role


Don't Settle.

Love Your Work.

Many teachers looking to pivot their careers feel stuck in their current role and that there is little hope they can successfully exit the teaching field. That’s why WorkPivot has built a marketing curriculum designed to give teachers the foundational knowledge they need to successfully pivot their careers. 


At WorkPivot, we know over 250,000 teachers look to pivot out of the classroom every year. To successfully pivot a career out of the classroom, teachers need to learn a whole new skill set while showing recruiters their transferable skills. The problem is most recruiters aren’t considering giving teachers a chance, and teachers are often unsure what they need to know to land a marketing role. Former teachers deserve the opportunity to make an impact outside of the classroom.


At WorkPivot, we want to give hope to teachers looking to pivot their careers. WorkPivot was founded to help transition teachers pivot their careers into marketing while helping employers get some of the best marketing talents. 


If you’re interested in seeing how WorkPivot could help you build a career in marketing, sign up today. You will get access to the Marketing Foundations Certification taught by today’s top marketing leaders. Once you’ve completed the video course and passed the quizzes, you will officially become WorkPivot Certified in Marketing Foundations. From there, you can start interviewing with WorkPivot Job Partners and landing your new marketing role!


So, sign up today. We also recommend you subscribe to the Marketing Ladder so you can learn how many of today’s marketers pivoted their careers into marketing. You can stop feeling stuck in the classroom and start building your career in marketing today.

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