Hi ,

As fitness professionals, staying ahead in the social media game is crucial to building your brand and reaching more clients.

Instagram’s recent algorithm update emphasizes the importance of creating shareworthy content.

Here’s how you can leverage this shift to amplify your reach and engagement on Instagram.

Why Focus on Sends?

Instagram Chief Adam Mosseri has highlighted that posts prompting users to tap the “Send” icon and forward content to their friends are now key to maximizing reach.

With more people engaging within DMs than feed posts, crafting content that inspires sharing is essential.

Actionable Steps to Create Shareworthy Content

1. Evoke Positive Emotions:

• Inspirational Stories: Share transformation stories of your clients, showcasing their journey and achievements. This not only motivates your audience but also encourages them to share these inspiring stories.
• Personal Milestones: Celebrate your own milestones and share your personal fitness journey. This adds a human touch and makes your audience feel connected.

2. Provide Valuable Tips and Tricks:

• Quick Workouts: Post short, easy-to-follow workout videos that your audience can try and share with friends. For example, a “5-Minute Morning Yoga Routine” or “Quick HIIT Workout for Busy Days.”
• Nutrition Advice: Share simple, healthy recipes or meal prep ideas. Create infographics that are easy to share, like “Top 5 Post-Workout Snacks” or “Daily Meal Plan for Weight Loss.”

3. Add an Element of Surprise:

• Fun Challenges: Launch fitness challenges that are fun and engaging. For instance, a “30-Day Plank Challenge” with daily updates can motivate your followers to participate and share their progress.
• Unexpected Facts: Share surprising fitness facts or myths debunked. An example could be “Did you know? Drinking water can boost your metabolism by up to 30%.”

4. Use Humor and Relatability:

• Funny Memes: Create fitness-related memes that resonate with your audience. A light-hearted joke about common gym struggles can go a long way in making your content shareable.
• Relatable Scenarios: Post about common fitness mistakes or relatable situations, like “When you realize you left your water bottle at home” with a funny image or video.

Example Content Ideas

• Inspirational Post: Share a client’s transformation story with before and after photos, along with a caption about their hard work and dedication. Encourage your audience to share this story to inspire others.
• Tip of the Day: Post a daily fitness tip with a high-quality image or short video. Use hashtags like #FitnessTipTuesday or #WellnessWednesday to increase visibility.
• Engaging Challenge: Announce a “7-Day Fitness Challenge” with specific daily tasks. Create a dedicated hashtag for participants to share their progress and tag you.

Plan Your Content Strategy

1. Identify Key Themes: Focus on themes like motivation, education, humor, and inspiration.
2. Create a Content Calendar: Plan your posts in advance to ensure a consistent flow of shareworthy content.
3. Engage with Your Audience: Respond to comments and DMs to build a community and encourage more shares.

By creating content that evokes positive emotions, provides value, and adds a touch of surprise or humor, you can increase your chances of being shared and, ultimately, boost your reach on Instagram.

Let’s make your Instagram presence stronger than ever!

Best regards,

Rosa I. Evans Founder,

Tridyn Creative Media | Listed Fitness