Why Knowing Your Audience Matters: My Journey

Jul 22, 2024 3:00 pm

Hey ,


Ever feel like you're trying to reach everyone but connecting with no one?


I’ve been there.


When I turned 39, I left my professional career and started over.


At this time I was really into CrossFit and strength training.


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As I transitioned to social media marketing and actively working on growing my own following and business, my fitness circle started asking for help with their accounts.


Trainers, coaches, and gym owners saw the results I was getting and wanted to know how I could help them.


I had built strong relationships in the fitness industry.


That’s when I decided to focus on this niche.


Knowing my audience helped me tailor my services.


It’s been a game-changer for my business and my clients.


The Problem Your Facing


Trying to help everyone and anyone makes your message too broad.


It’s hard to connect when your audience doesn’t feel like you’re speaking to them.


The Solution


Narrowing your focus helps you create content that truly resonates.


When you know your audience, your message is clear and powerful.


The Transformation


By understanding my target audience, I could deliver more value.


I built stronger relationships and grew my business.


Actionable Tips


  1. Think about who you enjoy working with the most.
  2. Identify their specific needs and interests.
  3. Create content that addresses those needs.
  4. Test different messages to see what works.
  5. Keep refining until you find your ideal audience.


Consider...


Who do you enjoy working with the most?


Narrowing your focus can help you create content that truly resonates.


Need help figuring it out?


At Tridyn Creative Media, we help fitness pros connect with their ideal audience.


Let's get your message out there.


Cheers,

Rosa I. Evans

Founder, Tridyn Creative Media | Listed Fitness


P.S. Got questions? Hit reply! Always happy to help.

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