Hey ,

Ready to boost your Instagram game?

Here are the key takeaways from Adam Mosseri's (Head of Instagram) latest interview:

Video is King: Over half the time spent on Instagram is on videos. Mosseri emphasizes short-form video for better engagement.

Key Metric - Shares per Impression: This is now the top factor for post reach. Sharing content privately drives more engagement.

Creator Monetization: Instagram focuses on supporting smaller creators with new monetization tools.

Algorithm Transparency: Different algorithms for Feed, Stories, Explore, and Reels prioritize engagement, video quality, and relevance.

How to Use This as a Creator:

1. Create Engaging Short Videos: Focus on making short, shareable videos to increase reach.
2. Encourage Private Shares: Create content with sharing in mind. Shareable Content: Content that is funny, educational, inspirational, or highly relatable tends to get shared more.
3. Leverage New Monetization Features: Utilize subscriber-only content and gifts on Reels.
4. Optimize for Algorithms: Post consistently and use trending audio for Reels.

Best,

Rosa I Evans

P.S. Ready to put these tips into action? Reply to this email with any questions or to share your progress.