Hi

As a client said to me this week - we can [metaphorically] see our customers at the door now which is an improvement on last year. We just need a little more progress on the vaccination programme and the doors can open!

So ... after 12 months how do you ensure that ALL your customers are at your door?

...because you can't assume that they will be and if you have not been keeping in regular touch with them now is the time to reconnect.

Take a look at my latest blog post for your 7 point checklist .... and ensure that you don't miss one booking this year.

7 Actions You Can Take To Boost The Effectiveness of Your Email Marketing

If you are wondering why I seem to be banging on so much about email marketing at the moment .... well, it's because it is THE CHEAPEST form of marketing you can do with the best return - see how it fairs below against other forms below.

Caution: Don't mix up using Facebook for Messaging potential clients or them messaging you with marketing. 90% of your organic ( not paid) posts on Facebook are NOT seen by your followers. In contrast, email enables all your subscribers to see your message.

New People I'm Following

Harry Dry is a young marketer with a gift for getting across how best to communicate. He may not have examples of travel on his site, but the examples he does send out will get you thinking about how you communicate on web, on social, by email ..... check out a few of his recent Instagram posts below. His emails are worthy of a place in your Inbox to keep you thinking about how you can best communicate what you do

Example 1

In a travel context this could be:

I sell Holidays / I'm a Travel Agent vs I Create Dreams

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Anyone who's been reading my emails for the past few months will recognise the one below - be personal

Use Lead Magnets - a free report/information in exchange for an email.

To Your Success

Steve