Replay of Last Night's Fireside Chat

Hello

Thank you for participating in our WIBO Fireside Chat with Liz Reitman and Debbie Kiederer of Entrepreneur's Organization EO. Your participation made the Fireside Chat a success and we appreciate the interactivity of everyone that was on the Fireside Chat.

Here is the link to watch the video of the event https://vimeo.com/463559848/286583b395

A lot of good and useful information was shared during the 90 minute (WIBO Class) that's what it felt like with the peer to peer sharing.

Natasha Cucullo manned the chat room and provided an excellent synopsis of information that was shared along with the links to the products/services that was mentioned.

We look forward to having you participate at our next Fireside Chat and if you have ideas for future topics that you want us to have a discussion on send them to [email protected]

WIBO Workshop Tuesday, 9/29/20

• Branding vs. Marketing?
• Branding as foundation of your business
• Your voice, your look – visual (logo, design, typeface/font, color palate) and verbal (tone, voice) branding
• What do you want to convey for your company/brand?
• Marketing: how you’re getting your name out there
• What tools are you using – pushing your foundation out there to clients, customers, etc.
• How you’re speaking to your customers
• With a no marketing budget, how should someone starting out start?
• Start with social & free tools to start building your brand voice, messaging out to customers – if that is where your customers live
• Direct-mail with postcards
• Spend a little money to make a templated website – Squarespace (https://www.squarespace.com/), Wix (https://www.wix.com/) 
• Resource Links

• Entrepreneurs’ Organization (EO): https://www.eonetwork.org/newyork/
• NYS M/WBE Certification: https://esd.ny.gov/doing-business-ny/mwbe/mwbe-certification-eligibility-requirements
• Free Tools (Social Media): Canva https://canva.com, Instagram, Facebook, Twitter (if your customers live there)
• Local Advertising Tools: https://nextdoor.com/
• Analyze your competitors and other opportunities within the space (for example, End of life doulas/Hospice and palliative care/Chronic illness for Duane’s business; example for Sonia: https://www.mzrentals.com/welcomehome)
• For Mary: https://www.loomhq.com/
• Natural Beauty Brands: https://blkgrn.com/
• Package Branding: https://packlane.com/
• https://www.4over4.com/
• https://www.moo.com/us/
• Living/Growing Gifts (Seeds): https://parkseed.com/seeds/c/seeds/
• https://www.burpee.com/