Alchemy Of Souls

May 15, 2023 9:37 am



If there's one thing K-dramas have taught me since I started watching it…


It is something that you can use in Marketing yourself, your product or services.


But before I tell what it is,


Let me give a quick background story on how I started watching K-dramas.


"Alchemy of Souls" was the hype around last year from November to December.


It was introduced to me by a friend and after watching the first EP


Damn!!! I knew I wasn't gonna remain the same again.


Funny thing is, I've never liked K-dramas ! I was pretty much into romance, action movies and a bit of anime.


And then I've always seen people that watch K-dramas as people that don't know what to do with their time.


Sue me, I wasn't a fan until last year.


And y'all know the hype about the movie, it was a banger!


Beautiful thing is, a former non-lover of K-dramas…


Followed this movie to the very end.


Don't say anything.


And after watching other couple of K-dramas…


I realized something those people do.


I mean the people that own the movie, what are they called sef? Wo! I don't know!


At the end of each episode, they lure you in to keep watching by…


Yes! That's what they do. Luring you in!


Showing you an excerpt on what you're to expect in the next episode.


Why?


The genius answer


So you can keep watching.


And when you keep watching and you're enjoying the movie…


What happens next?


You are more inclined to keep watching other K-dramas And then invite others to come and join you.


That's exactly what happened!


I, who didn't watch K-dramas before, have now turned to someone that literally devours lots and lots of them.


Beware of those things, no talk say I no tell you oo.


However, how does this relate to marketing or Copywriting?


Let's discuss.


When you read a particular copy or email that wants you to get a product or a service,


The writer gives you an excerpt which is the (benefits) of what you will get (the excerpts of the next episode)…


So that your curiosity level becomes piqued (you can't wait for the next episode to be out, ANTICIPATION)…


And then, you will be more inclined to get that product or service (when the episode is out, you're dancing to download it).


And that , is a very brilliant strategy in Marketing.


How can you apply this?


When you want to sell something to people,


Tell them or show them the benefits they will be getting


This will make them curious and in turn make them customers that will be willing to buy what you sell.


And that's where we'll draw the curtain today.


Ah! Yes!


One more thing before I go…


There's marketing strategy in everything you come across, you just have to be a very curious cat to be able to sniff them and know what strategy it is.


And one way you can master this…


Is by checking this out.

















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