"Adeola, if anyone tells you it is easy…

…Please, light fire under their asses or beat the person…

Because, it is not easy at all Adéọlá"

"But you see my friend…

"...what doesn't kill you makes you stronger."

"Let me explain what I've faced these past years to you my friend"

"A few years ago, I embarked on a journey to start my own business…

A small coffee shop nestled in a quiet neighborhood.

The initial days were filled with enthusiasm and high hopes…

However, as time passed,

I encountered a significant challenge.

It was a whole lot on me

A new, bustling coffee chain opened just across the street from my humble shop…

…offering a wide array of coffees and a sleek, modern ambiance…

It seemed like they had everything I didn't…

Resources, marketing prowess, and a loyal customer base.

At first, I felt overwhelmed and disheartened…

Wondering how my small coffee shop could compete with this new giant in town.

However, rather than giving in to despair…

I decided to take a step back and reassess my situation.

And guess what?

I realized this important thing…

Adaptation is the Key to Survival

What do I mean…

Instead of trying to outdo the competition head-on…

I decided to pivot my approach.

I began by focusing on what made my coffee shop unique…

Our warm, welcoming atmosphere, personalized service…

And a commitment to sourcing the finest local ingredients.

Then what did I do next...

I started hosting live music nights…

Collaborating with local artists…

And offering unique flavor combinations that our customers couldn't find anywhere else.

Gradually,

Our loyal customers began to appreciate the distinctive experience we offered…

Something the big chain simply couldn't replicate.

Our sales started to stabilize and then grow, even in the face of stiff competition.

And it really just jumped at me that,

Truly,

Adaptation is the Key to Survival.

If you can adapt, think and find the way to go, then you can survive anything.

Dear ,

Competitions will always arise in the business world…

You will find competitors everywhere, they are inevitable.

However, trying to emulate the competition often leads to mediocrity 🤷

But what should you do?

Focus on what makes your business unique and capitalize on those strengths.

Be open to new change, innovation, ideas or strategies but stay grounded in your core values.

You see,

It is very important that you prepare your mind that…

Anything fit sup

That's why you need to learn to adapt to the changing landscape…

But stay true to your core values and strengths.

Today, my coffee shop is thriving, and I attribute our success to the lesson I learned during that challenging period.

We continue to adapt and innovate…

But our commitment to providing a unique and memorable experience remains unwavering.

Remember, in the face of adversity,

It's not about the size of your business but your ability to adapt and shine in your own light."

See you on Thursday,

Tomi.

P. S.: The story in this email was from a novel

I don't have a coffee business.

But I hope you understand what the story is for?

I hope you do…

I really hope you do…

Or not.