Howdy ,
Just doing what you think you should be doing is no longer enough for the people you serve with your service or product.
Why?
People expect more.
Why?
Because people can get more.
Why?
Because someone else will give them more.
So, why not be the one who gives them more?
People derive value from what you do on four levels:
1 - Functional
2 - Emotional
3 - Life Changing
4 - Social Impact.
This was the outcome of a Bains & Company Inc research.
Most of us stop at providing a "functional value". If you can add more, you win the commitment of the people you serve in your success.
Think of it as a mutually assured success driven relationship.
You give them more value than they can get anywhere else and they give you their commitment to act in your best interests.
A complete win-win situation.
That's the full gist of today's session.
You can catch the replay, if you missed the session or just want to refresh your learning experience
As always, I am here to support you over the 31 day experience.
Here is to your continued success.
Tata,
Tola
0 comments