The amazing story of how Bolt gave Uber a run for their money in Nigeria and how you too can come tops

Hey there ,

Hoping this mail finds you in high spirits. I just had to share a remarkable story with you about a company that shook up the ride-hailing market in Nigeria, and how you too can apply their tactics to come out on top in your own industry.

Bolt (formerly known as Taxify) made a big splash in Nigeria in 2016, and it wasn't long before they became the talk of the town! With their affordable prices and top-notch services, they left Uber (their main competitor) struggling to keep up. How did they do it? Simple - they knew their onions! They did their research and zeroed in on the needs of their target audience, and they went all out to deliver a customer experience that was second to none.

This is a classic case of knowing your audience and putting in the work to satisfy them. These two elements are key to standing out from the competition and attracting more customers.

So, how can you follow in Bolt's footsteps? Here are a few steps to help you get started:

Do your own market research and find out what your target audience is really looking for

Offer something different and better that will make people go "Whoop Whoop!"

Invest in your digital marketing strategy to reach a larger audience and establish a strong online presence.

Listen to your customers, find out what they like and what they don't like, and use that feedback to keep improving

By taking these steps, you too can position yourself as a boss in your industry and keep your competition at bay.

By the way, have you considered taking our course on how to position your business online? It's packed with insider tips and strategies that will help you stay ahead of the game. All you have to do is follow this link [Insert link here].

Cheers,

Love Oladele