Issue # 12

Hey ,

“Most people do not listen with the intent to understand; they listen with the intent to reply.”

— Stephen R. Covey

Listening feels easy until you realize most of us are already planning our response while someone else is still talking. True listening isn’t just quiet; it’s curious, observant, and intentional. When we listen deeply to customers—not just for data, but for emotion and context—we discover what they actually need, not what we think they need.

This kind of listening builds trust. It reveals the real obstacles people face. It allows you to shape your solutions around those real problems—not assumptions. The result? Better products, stronger relationships, and clarity in every decision you make.

The ONE Question:

What is one way I can listen more attentively to my customers this week — and how might their real answers change what I do next?

To Extraordinary Results,

Stuart Hyslop

The ONE Thing Guy

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